During the global process of integration into “flat world” the traditional business environment have changed fast, become unpredictable with the participating of more and more powerful competitors (Friedman, 2005). However, the change not only brings the threats but also the chances for enterprises and economies. They have two choices: being eliminated or be changed to catch up the development. Changing in their structures, their business strategies, their management philosophy etc. make the enterprises adapt better with higher need from customers (Langfied-Smith et al., 2009).