The English language has gained significance since Vietnam started its open – door policy. Especially, Vietnam has joined World Trade Organization in November 2006 so the demand for learning English even gets stronger. More and more big companies from many countries in the world and large multinational corporations are seeking chance to do business in Vietnam. The Vietnamese will go abroad more often with different purposes. As a result, having a good command of English has become necessity of all learners of English in Vietnam and teaching and learning English is getting popular day by day across the country to meet the growing demands.

In teaching and learning English as a foreign language in Vietnam nowadays, besides grammar, the requirement of four practical language skills: reading, speaking, reading, writing has been concerned. In the context of Vietnam, reading is perhaps the most important skill, which Vietnamese learners of English will be working with after leaving their colleges or universities. It is said that for many students, reading is by far the most important of the four skills in a second language, particularly in English as a second or foreign language”. This also true to the in – service students at Haiphong Foreign Language Center (HFLC), Haiphong University (HPU). It is necessary for them to read effectively and efficiently in English because they will be offered a lot of interesting information as well as a variety of language expressions and structures which are very useful for developing other skills. However, most of the students experience the lack of motivation for English reading lessons and therefore their reading is inefficient. In fact, it is said that one of the key factors to the success (or not) of learning English in general and learning reading is motivation, but it is a challenging task to motivate students in a reading lesson.