In Vietnam, Bancassurance is not a new concept but these associated
activities are still in the initial steps for development at the present and in the
future. Vietnamese State Commercial Banks develop bancassurance model
which is suitable for the overall trend with many advantages in the market,
brand, infrastructure and resource. However, the results of their operations
themselves in bancassurance has not been effective such as the case study of
Bao Ngan and VCLI; or their development is not accordance with their ability in
fact due to their difficulties in exploiting marketsuch as the case of BIC, ABIC.
That’s why postgraduate researcher selected research subject: “Development of
bancassurance activities of insurance companies under the Vietnamese
Commercial State Banks.” This is the necessary research from that researcher
proposed the solutions to develop bancassurance activities of Insurance
companies under the Vietnamese Commercial State Banks to best exploit their
existing potential.