Private Banks dealing in retail banking Industry is consequently put into lot of pressures due towards increase in global competition. Various strategies are formulated to retain the customer and the key of it is to increase the service quality level. Typically, customers perceive very little difference in the banking products offered by private banks dealing in services as any new offering is quickly matched by competitors. Parasuraman et. al (1985) and Zeithaml et., al (1990) noted that the key strategy for the success and survival of any business institution is the deliverance of quality services to customers. The quality of services offered will determine customer satisfaction and attitudinal loyalty. The inter relationships of variables defining the antecedents and also the consequences of customer satisfaction have been studied extensively in the consumer research literature ( e.g., Anderson and Sullivan 1993; Bearden and Teel 1983; Bolton and Drew 1991a, 1991b; Cardozo 1965; Churchill and Surprenant 1982; Cronin and Taylor 1992; Greg M. Lepak 1998; LaTour and Peat 1979; Oliver 1977,1980; Oliver and DebSaro 1988; Tse and Wilton 1988; Westerbrook 1982; Yi 1990), However, there appears to be conflicting evidence as to the nature of the linkages between the antecedents and consequences of satisfaction.