Đề tài A study on how to give an effective apology in Eenglish communication

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It is said that ―Sorry seem to be the hardest word‖. Some people do not
know how to say and what they have to do to give an apology effectively.
Especially it is the way of giving apology in English communication.
People often do not apologize because of fear. The fear completely
irrationalizes our minds blurring our thoughts as to what we actually fear.
By consciously challenging your fears and knowing exactly what you are
afraid of, you will be far more self-aware and prepare for interpersonal
communication success.
―Apology‖ is not a neutral word: it has strong personal and emotional
connotations. An apology is a speech act between two individuals, during
which there is a direct and even intimate contact between the partners,
within a distinct hierarchical relationship. The speaker who apologizes asks
to be forgiven; the other person has the authority to forgive or not. The
purpose of the act is to restore a former relational equilibrium that may var y
from strong bonds, as when apologies are exchanged between lovers, to
mere indifference, as when they are uttered when bumping into a passerby
on the street.